HEARUSA

HearUSA, an international hearing care company, needed a full corporate identity program to launch their dealer network, called the HearUSA Advantage Network. I designed the corporate logo, and gave them the slogan “Gain the Advantage.” I designed a a eye-catching “sound wave” motif and carried that theme through with a striking red, white and blue color scheme. All the collateral materials from presentation folders with die-cut inserts were printed in metallic inks and foil stamped on gorgeous blue and red textured stocks. A matching full color, foil stamped trade brochure, a full color consumer brochure, matching stationary package, window decals, and website completed this powerful corporate identity. I created a humorous dealer advertising campaign from print ads to radio and television spots which I also wrote, art directed and produced.

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